Your trusted advisor in the South East Asian and LATAM markets
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I help healthcare, biotech, and pharmaceutical companies accelerate international growth, particularly in Emerging Markets. Southeast Asia and LATAM are not Europe, and success in these regions requires local insight, proven experience, and the ability to navigate complex regulatory, commercial, and cultural environments.
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Based in Thailand, at the heart of Southeast Asia, I operate inside business, regulatory, and cultural realities that differ fundamentally from those of developed markets. This on-the-ground presence provides first-hand exposure to real decision-making processes and relationship dynamics, enabling more realistic strategies, faster execution, and a lower risk of costly missteps.
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My Spanish background creates a natural cultural and business bridge to LATAM. Beyond language, it reflects shared approaches to decision-making, negotiation, and long-term partnerships—offering a distinctive understanding of how these markets truly function.
Wrong commercial strategy may cost millions
Portfolio Evaluation
Wrong portfolio decisions in Emerging Markets don’t fail slowly—they destroy value fast.
I help you identify which assets truly deserve investment, and which should never enter the market, before capital, time, and credibility are put at risk.
Fast & Reliable Regulatory and Commercial Assessment
Concise, decision-ready assessments that cut through complexity.
You get a clear view of regulatory feasibility, commercial reality, and time-to-market—so strategic decisions are based on facts, not optimism.
Pricing & Positioning Strategy
Pricing is positioning.
I deliver market-grounded pricing and positioning strategies that reflect how value is perceived and paid for locally—protecting margins, brand credibility, and long-term growth.
Partner Identification & Engagement
The wrong partner can kill a great product.
I identify, qualify, and engage the right local partners—those with proven execution capability, market access, and the discipline to build sustainable growth, not just sign agreements.
Trusted by Customers Worldwide
